Tiny Action, Mighty Payoff: Google Local

Are you wondering how to get your business onto those cool Google Maps?
You need to build a “Local Business Center” by clicking here and filling out all of the info about your business.
You will need to have an actual business address to submit — if this is your home address you may want to think [...]

The Dirty Secret Behind My Marketing

I have received several emails over the last several months — all asking me the same basic question:
“Why do you give away so much free information?  Were you dropped on your head when you were a baby or something?”
No – I wasn’t dropped on my head.  Well… at least not that I am aware of.  [...]

20 Reasons To Market The New Fashioned Way

Thomas Smith wrote a guide called Successful Advertising in 1885.
In it, he wrote about the subject of MARKETING MESSAGE FREQUENCY:
The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there
The fourth time, they have a fleeting sense [...]

What Color is Your Work?

One morning my son, Thomas, was sitting at the kitchen table eating his breakfast.  He was 2 1/2 years old at the time.
He could tell that I was “frazzled.”  I had a tough day with my business the previous day and was not looking forward to dealing with the mess.
Thomas said:  “Are you ok Daddy?”
I [...]

Tiny Action, Mighty Payoff: Blog Commenting

Find five blogs that you will start commenting on regularly.  Why?

You will become part of a community
You will become part of a conversation
You will get some traffic to your site from click-throughs
You will get the attention of the blogger
You will learn from the blogger

I would love to have you comment on this blog regularly!  As [...]

Laugh and Buy?

I have been talking a lot about a trade.
A trade that is made every day of our lives.
Marketers trade us VALUE for our ATTENTION.
Is Humor Valuable Enough?
The most common value that Interruption Marketers (those that run ad campaigns through television, radio or print) bring to the table is HUMOR or ENTERTAINMENT value.
For example, this 30 [...]

How Many Lines Do You Have In The Water?

I like to fish.
More than anything, I like the kind of fishing that is fairly relaxed.  I like to rig up three fishing poles, get them out in the water and then keep an eye on them.
I used to do this type of fishing with one fishing pole and I would catch roughly 1/3 of [...]

Frequency Is Still The Goal

I am on record saying the following:
“Interruption Marketing, marketing with radio, television or print advertising is DEAD to the tiny business owner.  It is no longer possible to build a tiny business using these methods.”
I stand by that statement.
But that doesn’t mean that all of the rules of marketing are just thrown out the window.
Frequency [...]

Tiny Action, Mighty Payoff: Google Alerts

Are you wondering what is being said about you online?  Google Alerts will email you and let you know.
Navigate over to Google Alerts and set up alerts for:

[Video] Wanna Trade?

One of the most powerful books I have ever read is called Permission Marketing by Seth Godin.    It is an oldie (by Internet Marketing standards) but a goodie.  Seth talks about Interruption Marketers vs Permission Marketers in this classic marketing book.
In this short (2 mins) video piece I discuss how Permission Marketers can get the [...]