All Entries Tagged With: "youtube"
A Real Content Marketing Plan: For Visual Learners
Click Image To Enlarge: Content Marketing is about creating real value for your target market in exchange for the permission to continue the conversation. In the visual Content Marketing plan pictured above you can see that this valuable content is being broadcast from a blog through numerous “spokes” — all of which are virtually FREE. [...]
Tiny Action, Mighty Payoff: YouTube Search
You haven’t heard? YouTube is the second most searched property in the United States. People are looking for information on YouTube — could you be the provider of that information and possibly win some business? What is being created around your industry and uploaded to YouTube? Take some time to navigate over and search YouTube [...]
Is Barack Obama Your President Without The Internet?
I ran across some very interesting statistics while reading a book called Socialnomics by Erik Qualman. This book is a fascinating look at the drastic changes that have occurred due to the advent of social media. The book is current, fresh and very relevant to tiny business owners. One of the chapters in the book [...]
Content Marketing Strategy Building
This is a condensed version of my free report that accompanies my Tiny Business, Mighty Profits newsletter. The Tiny Business, Mighty Profits Report goes into greater detail but this is a great primer for anyone that is interested in learning to market a tiny business in the Marketing 2.0 era. The concept of Content Marketing [...]
Breaking Up Is Hard To Do?
As we propel headlong into the Marketing 2.0 era, traditional marketing (television, radio commercials, print ads, etc) is becoming more and more difficult to execute. The big brands know it and I hope that you and your tiny business know it as well. The big brands are starting to make more and more of a [...]
Content Marketing: A Real World Example
This real world example of Content Marketing comes directly from my Tiny Business, Mighty Profits Report that is available on my website for free. Read through this example carefully and apply the lessons to your own business. How can you implement a Content Marketing strategy the way that Dave has? An IT professional in the [...]
Rebel With a Keyboard
We are living in the most exciting time period for tiny business owners in history. Today, you and I have the power of the press. We have both the [free] tools and the [free] platform to create and publish informational and entertaining content to an audience. The Platform I suppose the overall platform that is [...]
My First Impression Of Your Business Has To Be That I Want More Impressions
I decided to count. I have seen the Coca-Cola logo in four separate locations today. Once on TV, once in my father-in-law’s hand, once at 7-eleven, and once on a soda machine at the airport — and it is only 3 pm. Now that is branding. Coca-Cola is voted year after year as one of [...]
What Does the BingHoo Merger Mean For Your Tiny Business?
As we hurdle headlong into the year 2010 there are big things happening in Search Marketing. If you are not aware there has been an important merger between the #2 and #3 search engines — Microsoft’s new Bing search engine will soon be “powering” Yahoo’s search results. This leaves two major search engines for you [...]
Exponentially Increase Your Marketing Reach: Give Them a Choice
Let’s talk about something that will grow the influence of your business and exponentially increase the power of your marketing message. Choice. [Sarcasm] Let’s assume that your customers and prospect are using the Internet and you have decided that it would be wise to begin marketing to these people using the web. The trouble is [...]
