All Entries Tagged With: "small business marketing"
Edit Your Marketing Plan For The Marketing 2.0 Era
Look around. What do you see? The business landscape has changed. Your marketing plan should change with it. The traditional marketing plan has two main purposes:
[Short Video] The Power of Permission
I gave a one hour presentation to the Business Owners International group here in Saint Louis last week. The video below is a short (2 minute) piece that contains a message that is critical to understand. The Power Of Permission For so many years we (the consumer) have lost control of the messages that we [...]
The Perfect Primer For Your Tiny Business Marketing Strategy: The Content Marketing Playbook
Joe Pulizzi over at Junta 42 has just released a free eBook — he doesn’t even ask for your email address! It lists 42 different “vehicles” to use to market your business using informative, entertaining or otherwise valuable content. It is an excellent resource for those that are wanting to use this powerful (and inexpensive) [...]
My First Impression Of Your Business Has To Be That I Want More Impressions
I decided to count. I have seen the Coca-Cola logo in four separate locations today. Once on TV, once in my father-in-law’s hand, once at 7-eleven, and once on a soda machine at the airport — and it is only 3 pm. Now that is branding. Coca-Cola is voted year after year as one of [...]
What is Content Marketing And How To Use It To Market Your Small Business?
Have you heard the new buzz word? Content Marketing. Content marketing isn’t new. It has been around since the first “stone-moving entrepreneur caveman” carved a Top 10 Ways To Keep Your Stone Looking Shiny And New list for his potential and existing customers. Why am I thinking about the money I could be saving by [...]
