All Entries Tagged With: "Online Video"
Tiny Action, Mighty Payoff: YouTube Search
You haven’t heard? YouTube is the second most searched property in the United States. People are looking for information on YouTube — could you be the provider of that information and possibly win some business? What is being created around your industry and uploaded to YouTube? Take some time to navigate over and search YouTube [...]
Using Content Marketing To Establish Yourself As An Expert
Think about the formidable competitors in your industry. What makes them formidable? Most likely, it is because they are considered by many to be the foremost authority on whatever products or services they sell. Whether it be shoes, art work or accounting services — we buy from those we believe are EXPERTS in their field. [...]
Content Marketing: A Real World Example
This real world example of Content Marketing comes directly from my Tiny Business, Mighty Profits Report that is available on my website for free. Read through this example carefully and apply the lessons to your own business. How can you implement a Content Marketing strategy the way that Dave has? An IT professional in the [...]
[Video] Translation: Do You Have Good Content?
This is a good primer for anyone that is getting their feet wet with Content Marketing. Joe Pulizzi (@JuntaJoe) is the founder of Junta42 and gives a great run down in this video — excuse the foreign language — Joe is speaking to a group in Holland in this video. Don’t worry, he speaks English. [...]
[Video] David Meerman Scott on The New Rules of B2B Marketing and PR
You may not be a B2B business and you may have never heard of David Meerman Scott. That’s OK. If you are running a tiny B2B firm or a tiny B2C firm, it makes no difference. The rules are the same and David Meerman Scott is spot on with his information and his delivery. This [...]
The Big Pink Elephant In Your Office
You have a business. But you have no website (or a poor one) and you have no presence (or little presence) on the most powerful and most inexpensive tool available to your business — the Internet. You know that you should. You just don’t know if you can. This is The Big Pink Elephant that [...]
Find and Woo The “Sneezers” In Your Niche
Do you want the idea for your product or service to spread like a virus? Find those that are doing all the talking and WOW them. This post is about finding those that can take your product or service viral — they are called the SNEEZERS. What Is A Sneezer? A sneezer is someone that [...]
Why Your Feet Hurt and Your Wallet Is Empty
Cold calling is hard. And it is getting harder. Prospects are becoming increasingly pressed for time and more and more unwilling to give you an audience if they don’t know who you are, what you are selling, and why they should care. Why Cold Calling Used To Work Rewind the clock to 10+ years ago [...]
[Video] Social Media Explained A La Mode
If you aren’t familiar with the work of the Common Craft show — you need to check them out. They do an outstanding job of explaining internet marketing trends and topics in what they refer to as “Plain English.” In this wonderful video, the Common Craft show describes the power of social media using the [...]
Bruce Clay: Online Video Increases Engagement and Rankings For Your Website
This is a very short video (3 minutes) with a powerful message from one of the foremost experts in Search Engine Optimization, Bruce Clay. According to Clay, online video is becoming more important to Google (and the others) as the universal search algorithm that is used to rank websites becomes increasingly focused on something Clay [...]
