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A Real Content Marketing Plan: For Visual Learners

A Real Content Marketing Plan: For Visual Learners

Click Image To Enlarge: Content Marketing is about creating real value for your target market in exchange for the permission to continue the conversation. In the visual Content Marketing plan pictured above you can see that this valuable content is being broadcast from a blog through numerous “spokes” — all of which are virtually FREE. [...]

Your Marketing Hub: A Business Blog – Presented January 14th 2009

Your Marketing Hub: A Business Blog – Presented January 14th 2009

We had a fantastic group of people at the January Tiny Business, Mighty Profits meet up group. We discussed how to market a tiny business using a business blog as a hub from which to broadcast valuable content to your target market in exchange for their permission to continue the conversation. Sound complicated? It really [...]

What is the Tiny Business, Mighty Profits Meet Up About? – Presented Dec 10th, 2009

What is the Tiny Business, Mighty Profits Meet Up About? – Presented Dec 10th, 2009

The Tiny Business, Mighty Profits Meet Up is off and running. We had our first meeting on December 10th and there were some fantastic tiny business owners in attendance.  If you are wondering about the content of this meet up — watch this short video. The next meeting is January 14, 2010 at La Quinta [...]

Content Marketing Strategy Building

Content Marketing Strategy Building

This is a condensed version of my free report that accompanies my Tiny Business, Mighty Profits newsletter.  The Tiny Business, Mighty Profits Report goes into greater detail but this is a great primer for anyone that is interested in learning to market a tiny business in the Marketing 2.0 era. The concept of Content Marketing [...]

Content Marketing:  A Real World Example

Content Marketing: A Real World Example

This real world example of Content Marketing comes directly from my Tiny Business, Mighty Profits Report that is available on my website for free. Read through this example carefully and apply the lessons to your own business.  How can you implement a Content Marketing strategy the way that Dave has? An IT professional in the [...]

Marketing With Rabbit Ears

Marketing With Rabbit Ears

The fundamental difference between marketing today and marketing 10 years ago is that your audience CONTROLS the conversation.  This means that with today’s technologies, they can turn you ON or turn you OFF. As a result, smart marketers are looking for ways to cause their target market to SEEK their marketing message.  This is done [...]

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