All Entries Tagged With: "internet marketing"
Are Your Marketing Messages Ignored, Tolerated or Desired?
Today, the customer chooses what they will give attention to. In this environment, the most effective marketing messages are those that are DESIRED. Anything that is not DESIRED — will be merely tolerated and, more often, IGNORED. Consumers have taken the reigns of power away from the marketer. Consumers have TIVO, iPods, DVD’s, blogs, social [...]
The Perfect Primer For Your Tiny Business Marketing Strategy: The Content Marketing Playbook
Joe Pulizzi over at Junta 42 has just released a free eBook — he doesn’t even ask for your email address! It lists 42 different “vehicles” to use to market your business using informative, entertaining or otherwise valuable content. It is an excellent resource for those that are wanting to use this powerful (and inexpensive) [...]
What Does the BingHoo Merger Mean For Your Tiny Business?
As we hurdle headlong into the year 2010 there are big things happening in Search Marketing. If you are not aware there has been an important merger between the #2 and #3 search engines — Microsoft’s new Bing search engine will soon be “powering” Yahoo’s search results. This leaves two major search engines for you [...]
Exponentially Increase Your Marketing Reach: Give Them a Choice
Let’s talk about something that will grow the influence of your business and exponentially increase the power of your marketing message. Choice. [Sarcasm] Let’s assume that your customers and prospect are using the Internet and you have decided that it would be wise to begin marketing to these people using the web. The trouble is [...]
What is Content Marketing And How To Use It To Market Your Small Business?
Have you heard the new buzz word? Content Marketing. Content marketing isn’t new. It has been around since the first “stone-moving entrepreneur caveman” carved a Top 10 Ways To Keep Your Stone Looking Shiny And New list for his potential and existing customers. Why am I thinking about the money I could be saving by [...]
