All Entries Tagged With: "facebook"
Proper Use Of Social Media And My Sisters Teenage Phone Habits
When my sister was 16 she talked on the phone for approximately 87 hours per day. I can remember her sitting there with her giant 80′s hair and twirling the phone cord in her finger and blowing huge bubbles with her Hubba Bubba bubble gum. Jesus, I hope she doesn’t read my blog. She and [...]
[Video] How To Grow The Depth Of Your Online Relationships
Social media is about growing a business, not an ego. Confused Man 1: “I have 17,000 followers on Twitter that send me automated tweets and don’t have a clue who I am!” Confused Man 2: “Oh yeah, well I have 6,000 visitors on my blog every month that never read my articles.” Confused Man 3: [...]
Using Social Media Tools and My Rebuttal To Mr. Malcolm Gladwell’s Statement
News flash: It’s not about Twitter. It never has been. It wasn’t about MySpace or AOL and it won’t be about Facebook either. It’s about influence. It’s about engagement with your audience. It’s about creating a group of people that know, like and trust you and your business. I must admit, I have never been [...]
Proper Use Of Social Networking Sites and An Homage To My Grandfather
My grandfather would have loved the Internet. He died well before the personal computer was such a staple in business. He was old school. He was an investor in real estate and owned retail butcher shops. He was an influential man in the city, volunteering much of his time, sitting on boards of directors and [...]
Growing An Online Network & Free Digital Butt Kissing
Brown nosing. It gets such a bad rap. Aren’t we all interested in growing a network? Growing an online network? Growing an off-line network? Better learn to kiss a little digital butt, it’s great! It’s free! Zero In On The Target Rear Ends Make a list. A list of the people that you want to [...]
What Has Two Thumbs And Wants Your Attention?
No one knows who you are and no one cares. This is the most dangerous state for your tiny business to be in — a state of obscurity. Marketers, like me, are constantly trying to figure out how to get the attention of their markets. Apathy on the part of your market is the #1 [...]
A Real Content Marketing Plan: For Visual Learners
Click Image To Enlarge: Content Marketing is about creating real value for your target market in exchange for the permission to continue the conversation. In the visual Content Marketing plan pictured above you can see that this valuable content is being broadcast from a blog through numerous “spokes” — all of which are virtually FREE. [...]
Build a Resource, Not a Brochure
You don’t need a dozen years of Internet Marketing experience to know what works on the Internet. But you definitely need to understand this concept: You Must Build Something Valuable It is no longer a viable online marketing strategy to build a brochure on the Internet that highlights your location, the benefit of doing business [...]
Let’s Have A Conversation! As Long As It Is About Me
Don’t let this be your mantra online! There is no money in it. Remember that the rules of human behavior have not changed just because we are now on the Internet. The rules (if anything) have become magnified by the enormous amount of communication on the Internet every day. Consider Dale Carnegie’s classic business bible [...]
Is Barack Obama Your President Without The Internet?
I ran across some very interesting statistics while reading a book called Socialnomics by Erik Qualman. This book is a fascinating look at the drastic changes that have occurred due to the advent of social media. The book is current, fresh and very relevant to tiny business owners. One of the chapters in the book [...]
