All Entries Tagged With: "effective frequency"
20 Reasons To Market The New Fashioned Way
Thomas Smith wrote a guide called Successful Advertising in 1885. In it, he wrote about the subject of MARKETING MESSAGE FREQUENCY: The first time people look at any given ad, they don’t even see it. The second time, they don’t notice it. The third time, they are aware that it is there The fourth time, [...]
Russ Henneberry | Feb 03, 2010 | Comments 1
Frequency Is Still The Goal
I am on record saying the following: “Interruption Marketing, marketing with radio, television or print advertising is DEAD to the tiny business owner. It is no longer possible to build a tiny business using these methods.” I stand by that statement. But that doesn’t mean that all of the rules of marketing are just thrown [...]
Russ Henneberry | Jan 26, 2010 | Comments 1
