All Entries Tagged With: "content marketing"
![[Video] The Three Deadliest Content Marketing Mistakes](http://www.russhenneberry.com/wp-content/uploads/2010/04/three-deadliest-content-marketing-mistakes-150x150.jpg)
[Video] The Three Deadliest Content Marketing Mistakes
Here is a summary of the video above “The Three Deadliest Content Marketing Mistakes” Mistake 1 – Being Too Salesy Content Marketing is about creating value for your customers and prospects. Find out what kinds of problems they are having and solve those problems. You won’t build relationships, buzz or sales by pitching your next [...]
What Has Two Thumbs And Wants Your Attention?
No one knows who you are and no one cares. This is the most dangerous state for your tiny business to be in — a state of obscurity. Marketers, like me, are constantly trying to figure out how to get the attention of their markets. Apathy on the part of your market is the #1 [...]
A Real Content Marketing Plan: For Visual Learners
Click Image To Enlarge: Content Marketing is about creating real value for your target market in exchange for the permission to continue the conversation. In the visual Content Marketing plan pictured above you can see that this valuable content is being broadcast from a blog through numerous “spokes” — all of which are virtually FREE. [...]
20 Reasons To Market The New Fashioned Way
Thomas Smith wrote a guide called Successful Advertising in 1885. In it, he wrote about the subject of MARKETING MESSAGE FREQUENCY: The first time people look at any given ad, they don’t even see it. The second time, they don’t notice it. The third time, they are aware that it is there The fourth time, [...]
Laugh and Buy?
I have been talking a lot about a trade. A trade that is made every day of our lives. Marketers trade us VALUE for our ATTENTION. Is Humor Valuable Enough? The most common value that Interruption Marketers (those that run ad campaigns through television, radio or print) bring to the table is HUMOR or ENTERTAINMENT [...]
Frequency Is Still The Goal
I am on record saying the following: “Interruption Marketing, marketing with radio, television or print advertising is DEAD to the tiny business owner. It is no longer possible to build a tiny business using these methods.” I stand by that statement. But that doesn’t mean that all of the rules of marketing are just thrown [...]
Using Content Marketing To Establish Yourself As An Expert
Think about the formidable competitors in your industry. What makes them formidable? Most likely, it is because they are considered by many to be the foremost authority on whatever products or services they sell. Whether it be shoes, art work or accounting services — we buy from those we believe are EXPERTS in their field. [...]
Content Marketing Strategy Building
This is a condensed version of my free report that accompanies my Tiny Business, Mighty Profits newsletter. The Tiny Business, Mighty Profits Report goes into greater detail but this is a great primer for anyone that is interested in learning to market a tiny business in the Marketing 2.0 era. The concept of Content Marketing [...]
Breaking Up Is Hard To Do?
As we propel headlong into the Marketing 2.0 era, traditional marketing (television, radio commercials, print ads, etc) is becoming more and more difficult to execute. The big brands know it and I hope that you and your tiny business know it as well. The big brands are starting to make more and more of a [...]
Educate And You Won’t Have To Sell
If I had to sum up the most significant benefit you will get from using a Content Marketing strategy it is this: “Educate Your Target Market and You Won’t Have To Sell Them“ Truer words have never been spoken. Here is how it works. Step 1: You choose a target market. Step 2: You listen [...]
