The Four Noble Truths of Content Marketing and Why I Would Never Make It As A Buddhist
When I was a younger man, I was fascinated by the principles of Buddhism. I think the whole idea of karma was the big draw for me. I liked to think that people would get what was coming to them —- good or bad — based on the way that they conducted their lives. That’s [...]
The Steve Miller Band Would Have Trouble Conducting Marketing Training Too
Here is the problem with marketing training in groups —- We’ve all been there. 9 out of 10 marketing training books, seminars, courses, videos, etc are either too philosophical or too tactical. If the marketing training gets too specific (tactical) — most people are going to say: “This doesn’t apply to me at all! I [...]
Dirty Harry Convinces A Punk To Use A Facebook Page
“I know what you’re thinkin’. ‘Should I create a Facebook Page or Profile for my business?” Well, to tell you the truth, in all this excitement, I’ve ended up with business contacts on both my Facebook profile and Facebook Page. But being as this is Facebook, the most powerful social media site in the world, [...]
Because I got off my butt one day…
I went to a networking event. I met Fred Miller He invited me to another networking event He introduced me to Tom Ruwitch They invited me to a seminar that they were giving I volunteered to come and video tape it for their websites I attended the seminar with my video camera I met Adam [...]
[Video] Fixing Cash Flow Issues With Your Tiny Business
Fixing cash flow issues is something that is discussed at great length in business school but the lesson doesn’t hit home until you run into it in the trenches. If your cash flow issue is that you are not able to make any sales, try reading this post or this post —where I talk about [...]
Do It Yourself Website Audit: 5 Marketing Criteria Your Website Platform Must Meet
“It’s hard to take the lug nuts off of your car with a pair of pliers.” I like to say that to people that say any of the following to me: “I can’t add blog posts or images to my website, I would have to call my web guy and have him do it.” -OR- [...]
Orphan Annie’s Dog Grooming Business Is Failing: It’s a Hard Knock Life
It’s the hard-knock life for us! It’s the hard-knock life for us! ‘Steada sales, We get nopes ‘Lack of retweets, dashes our hopes! It’s the hard-knock life! Got no web traffic to speak of, so, It’s the hard-knock row we how! Static websites, ‘Stead of a blog! YouTube’s not working It’s a dog! It’s the [...]
A Long Way From Where You Parked The Car
When you set out to do something as large as building a tiny business, you are going to travel a long way from the car. You pull up to the trailhead and you get out your map. You want to be damn sure that before you walk out on that trail —- you know exactly [...]
The Secret To Creating a Steady Stream of Blog Content (and it’s easy)
What have you done for me lately? This is the question the Internet asks us each day. What have you created lately? It’s a cryin’ shame but the blog posts that you wrote two weeks ago are likely long forgotten about by the search engines like Google, Yahoo and Bing. And long forgotten by the [...]
Owning Up When You Screw Up: The Stark Difference Between the Apple Store and a Door Ding
I am going to take this analogy and run with it. Stay with me here. I promise there is a point (somewhere.) I can’t begin to explain to you the trouble I have had with the reception on my new iPhone 4. When a call comes in and I am in the Tiny Business, Mighty [...]
