All Entries in the "Tiny Action, Mighty Payoff" Category
Tiny Action Mighty Payoff: Basic SEO Competitive Research
Search Engine Optimization is about ranking better than the competition for the money keywords and “long tail” keywords that drive sales in your industry. This means you need to know what kind of SEO your competition is packing. Notice that there are a ton of links to other posts in this article, if you don’t [...]
Tiny Action, Mighty Payoff: Checking The Google Index
If I had a nickel for every time someone said to me — “I don’t think my website is even IN Google.” — I would have like… $2.65. :) I think what people mean when they say this is that they don’t believe Google knows they exist — they aren’t finding their website when they [...]
Tiny Action, Mighty Payoff: How To Check Website Links in Yahoo
So — you understand why links are important to your website — now you want to find out how many links you have and from who. Easy — pop over to Yahoo! and type in the following You need to replace the yoursite.com with your own website and then click “Web Search” This will open [...]
Tiny Action, Mighty Payoff: Using The Groundswell Tool
This is a nifty tool that can help you get your head around the types of activities your target market undertakes on the social web. STEP 1: Click on the “Build Profile Now” button on the tool below. Select the age, sex and geography of your market. STEP 2: Now, look at the categories that [...]
Tiny Action, Mighty Payoff: How To Use Slideshare For SEO
If you are like me, you have half a dozen Powerpoint presentations sitting on your computer that aren’t doing any work for you. Upload those suckers to Slideshare! Here is an image that shows you why Slideshare rules for SEO and Internet marketing: Click on the image and it will open LARGER, view the text [...]
Tiny Action, Mighty Payoff: Optimizing Website URL’s
There’s nothing sexy about talking website URL’s — so I won’t pretend there is. But — better website rankings, more targeted website traffic and more sales is very SEXY — and optimizing your web pages for search engine traffic can make these things happen. Your URL file names (believe it or not) can give you [...]
Tiny Action, Mighty Pay Off: Optimizing Alt Text On Images
The ‘alt’ attribute on an image is intended to inform a website visitor of the subject matter of the image if (for whatever reason) the image doesn’t load or isn’t usable by the searcher. In other words, it makes sense for the picture of my daughter below to have the alt attribute of ‘Mary Grace [...]
Tiny Action, Mighty Payoff: Cross Linking Your Website
Google is looking for information on our websites. Our job is to give it to them. The information Google is seeking is this: ~~~ What keywords (if any) should I display this web page for in my search results? We give Google this information when we do things like optimize the title tags on our [...]
Tiny Action, Mighty Payoff: Optimizing Web Page Meta Description Tags
Optimizing web page meta description tags won’t increase your rankings in the search engines but it will increase your web traffic. What Is A Web Page Meta-Description Tag? The search engines will often use the meta description to display under the title tag in the search results. Well-written meta description tags will increase the click-through [...]
Tiny Action, Mighty Payoff: Optimizing Web Page Title Tags
Your title tag is like a huge billboard telling Google (and the others) what each page is about on your website. The optimization of the title tag is the #1 on-page SEO factor that will determine whether your page or another is displayed for a keyword by a search engine like Google. How To Find [...]
