[Video Lesson] Effective Facebook Marketing for a Graphics Design Business

This video lesson details a graphics design and sign business and their effective use of Facebook marketing. This example uses a combination of a blog and a Facebook page to create a very powerful one-two punch. This company really understands how to use social media and content marketing to drive business. You can view the [...]

Russ Henneberry | Jul 30, 2010 | Comments 0

[Video Lesson] Facebook Marketing for a Professional Services Business

This video shows the effective use of Facebook marketing by an attorney and is a good example of the use of Facebook marketing in the professional services industry. You can view the Facebook page here. This Part 3 of a 4 part series on effective Facebook marketing by real tiny business owners. Check out this [...]

Russ Henneberry | Jul 29, 2010 | Comments 2

[Video Lesson] Facebook Marketing for a Consulting Business

This video details an example of a consulting/coaching business effectively using Facebook to market the business. You can view the Facebook page here. This Part 2 of a 4 part series on effective Facebook marketing by real tiny business owners. Check out this video detailing exactly how to set up your own Facebook page. And [...]

Russ Henneberry | Jul 28, 2010 | Comments 0

[Video Lesson] Facebook Marketing for a Brick and Mortar Business

This video details a brick and mortar business and their effective use of Facebook marketing. See this businesses Facebook page here. This Part 1 of a 4 part series on effective Facebook marketing by real tiny business owners. Check out this video detailing exactly how to set up your own Facebook page. And here are [...]

Russ Henneberry | Jul 27, 2010 | Comments 0

[Video Lesson] Creating a Facebook Fan Page and Syncing It With Your Blog

Facebook is approaching 500 million active accounts. Ummmm…. I think it’s time to jump on board. The Facebook Fan Page is a powerful tool that gives you the ability to interact with current customers, prospects, partners and colleagues on Facebook. Using RSS technology that is built into any decent blogging platform many website platforms as [...]

Russ Henneberry | Jul 23, 2010 | Comments 5

How Social Networking Drives Better Google Rankings

It’s getting a whole lot easier to get better Google rankings for “money keywords” —- if you are a SOCIAL animal. The Center for the Creative Arts (COCA) whom I am connected to on Twitter, is ranking #3 out of over 62 million competing websites for the crucial keyword ‘performing arts‘ because they are social. [...]

Russ Henneberry | Jun 30, 2010 | Comments 2

Twitter Is The Worlds Largest Golf Game

I don’t play golf. I plan to start when I am 40. Which, unfortunately, isn’t too far off. But, I do play on Twitter. Rarely do I come out in favor of any particular Internet marketing tactic, but in this case there is a clear connection between Twitter and other sales techniques, like hitting the [...]

Russ Henneberry | Jun 17, 2010 | Comments 0

[With Infographic] A Non-Profit Content Marketing Strategy

Have you seen my content marketing strategy infographic? If not, click on that link and have a look. Study that infographic and read the article below it carefully. It contains the secret to life. Not exactly. But it does illustrate an extremely powerful type of marketing called Content Marketing that allows you to market your [...]

Russ Henneberry | Jun 15, 2010 | Comments 0

Today, Every Customer Is a Secret Shopper

I remember working at a very nice restaurant in Saint Louis when I was in High School. The manager was always trying to detect which diners were food writers for the Post Dispatch or Riverfront Times. “These people are important!” he would say. “Make sure their food is exquisite!” — [my manager liked to say [...]

Russ Henneberry | Jun 09, 2010 | Comments 2

How To Be A Good Internet Lover

Chris Brogan says a good rule of thumb is to promote other people’s “stuff” 15 to 1 over your own “stuff.” Promoting other people’s stuff and generating attention for them is the way we say “I LOVE YOU” on the Internet. But all Internet Lovers are not created equal. Some lovers have a large “following [...]

Russ Henneberry | Jun 07, 2010 | Comments 1

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