All Entries in the "Social Media" Category
Why HootSuite Rules
Social media sites like Twitter, Facebook and LinkedIn are powerful business tools.
But you have to be careful or you will find yourself tweeting, linking in and facebooking all day long and never producing any revenue.
Social media sites are like networking events — you don’t want to spend all day, every day networking. At some point [...]
Let’s Have A Conversation! As Long As It Is About Me
Don’t let this be your mantra online! There is no money in it.
Remember that the rules of human behavior have not changed just because we are now on the Internet. The rules (if anything) have become magnified by the enormous amount of communication on the Internet every day.
Consider Dale Carnegie’s classic business bible — How [...]
Is Barack Obama Your President Without The Internet?
I ran across some very interesting statistics while reading a book called Socialnomics by Erik Qualman. This book is a fascinating look at the drastic changes that have occurred due to the advent of social media. The book is current, fresh and very relevant to tiny business owners.
One of the chapters in the book discusses [...]
My Big Twitter Blunder
Build my ego.
That was (apparently) the first goal I set out to achieve when I began using Twitter. I suppose I wanted to feel important, powerful —- popular.
I went for numbers. And I got them.
When I began using Twitter, I used some tactics that allowed me to build a lot of followers very quickly. I [...]
Using Content Marketing To Establish Yourself As An Expert
Think about the formidable competitors in your industry. What makes them formidable?
Most likely, it is because they are considered by many to be the foremost authority on whatever products or services they sell. Whether it be shoes, art work or accounting services — we buy from those we believe are EXPERTS in their field.
How, then, [...]
American Airlines Vs. Jet Blue On Twitter
This is super interesting.
I stumbled upon this while browsing through Twitter Search and looking at the tweets sent out about big brands like Jet Blue.
Much to my amazement, when I searched “jet blue”, I couldn’t find a single negative tweet about the company. Nobody was aggravated by their customer service, no lost luggage complaints, no [...]
Content Marketing: A Real World Example
This real world example of Content Marketing comes directly from my Tiny Business, Mighty Profits Report that is available on my website for free.
Read through this example carefully and apply the lessons to your own business. How can you implement a Content Marketing strategy the way that Dave has?
An IT professional in the St. [...]
8 Ways To Network Online
The Internet is the ultimate business networking tool. Although I have maintained that there is nothing that can replace face to face networking, there is no debating the fact that strong relationships can be formed using the web.
Each day during lunch and usually a bit in the evenings, I spend time networking online.
Here are some [...]
Drip, Drip, Drip
The Grand Canyon was formed by the Colorado River over a period of 5+ million years (so they say.)
Drip, Drip, Drip.
The canyon, as with most things that are remarkable, has been built from repetitive work over a long period of time.
Although your tiny business does not need to be operating for millions of years to [...]
Rebel With a Keyboard
We are living in the most exciting time period for tiny business owners in history. Today, you and I have the power of the press.
We have both the [free] tools and the [free] platform to create and publish informational and entertaining content to an audience.
The Platform
I suppose the overall platform that is available to us [...]
