All Entries in the "Getting The Sale" Category
Are Your Marketing Messages Ignored, Tolerated or Desired?
Today, the customer chooses what they will give attention to. In this environment, the most effective marketing messages are those that are DESIRED. Anything that is not DESIRED — will be merely tolerated and, more often, IGNORED. Consumers have taken the reigns of power away from the marketer. Consumers have TIVO, iPods, DVD’s, blogs, social [...]
Find and Woo The “Sneezers” In Your Niche
Do you want the idea for your product or service to spread like a virus? Find those that are doing all the talking and WOW them. This post is about finding those that can take your product or service viral — they are called the SNEEZERS. What Is A Sneezer? A sneezer is someone that [...]
Why Your Feet Hurt and Your Wallet Is Empty
Cold calling is hard. And it is getting harder. Prospects are becoming increasingly pressed for time and more and more unwilling to give you an audience if they don’t know who you are, what you are selling, and why they should care. Why Cold Calling Used To Work Rewind the clock to 10+ years ago [...]
50% Percent of The People You Meet Are Full of Crap And The Danger This Presents To Your Business
It has to be said. I meet a lot of people at both physical networking events and online and approximately one out every two people I meet are full of crap. They don’t do what they say they do, they don’t have the experience they say they have, they don’t know the things they say [...]
Get Out There! 3 Common Business Start Up Roadblocks
I talk about initiative, bravery and getting out of your comfort zone quite a bit on this blog. Why? Because these are necessary components to becoming a Tiny and Mighty business. I speak with many tiny business owners and I find that there is only one difference between those that are succesful and those that [...]
The Forest and the Trees: Your Tiny Business Must Continue To Plan
As a tiny business owner, I sometimes slip into the lull of the daily grind. Business as usual. Hey — i’m making enough money as things are – Why change? Why plan? Think About What Got You Here How did you get here? Most likely it was through planning and initiative. You had an idea [...]
4 Ways To Get A Prospects Attention Using The Internet
When you are actively marketing yourself on the Internet using the methods I lay out in the Tiny Business, Mighty Profits eBook you will find that you can get the attention of others quite easily using the “hub and spokes” you have in place. For those not in the know – the hub and spokes [...]
Your Customers Will Tell Competing Sales People To “Get Lost!”
Stop me if you have heard this one: “The best customer is the one you already have.” It’s true — you have to keep your existing customers happy. Call it what you want – increasing retention, reducing “churn” — whatever. Keep those existing customers happy. They will refer more business to you and continue to [...]
Your Customers and Prospects Need Information, Become the Provider
Do you know what the sales funnel is? The three red arrows are pointing at an ENORMOUS AREA OF LOST OPPORTUNITY for micro business owners. Most business owners are not concerned with a prospect until they reach Stage 4 — which is when they actually make a purchase. What Are Buyers Doing in Stages 1, [...]
Why Math Doesn’t Matter and Communication Is King
I did a speaking engagement with a group of authors today. It was refreshing to be among a group of people that possess what I believe to be the most critical ability for a micro business owner – THE ABILITY TO COMMUNICATE. Communication Is Subjective, Math Is Not 2 + 2 = 4 9 x [...]
