All Entries in the "Getting The Sale" Category
Let’s Have A Conversation! As Long As It Is About Me
Don’t let this be your mantra online! There is no money in it.
Remember that the rules of human behavior have not changed just because we are now on the Internet. The rules (if anything) have become magnified by the enormous amount of communication on the Internet every day.
Consider Dale Carnegie’s classic business bible — How [...]
3 Marketing Tactics That Sank My First Business
I started a business in 2004 with $10,000 in start up cash and a ton of good intentions.
It failed. Miserably. But not before I could spend the entire $10,000 and 18 months of my life.
It wasn’t a complete waste, however. I received a greater education from this experience than I would eventually receive after two [...]
The Disconnect Between Sales And Execution
Advantage: Tiny Business Owner
I have experience working with a large service based organization that had 100’s of sales representatives beating the street. These sales reps would secure deals, get a contract signed and then pass it on to us for implementation.
We were the ones executing on the terms placed in these contracts. Big problem.
We [...]
The Most Important Word In The “Marketing Dictionary”
What is the most important term in the “Marketing Dictionary” in the age of the Internet.
Remarkable – worthy of notice or attention.
Seth Godin, in his must-read marketing book “Purple Cow”, lays out the challenge that is before all of us as tiny business owners — we must find a way to be different.
Actually different isn’t [...]
Are Your Marketing Messages Ignored, Tolerated or Desired?
Today, the customer chooses what they will give attention to. In this environment, the most effective marketing messages are those that are DESIRED.
Anything that is not DESIRED — will be merely tolerated and, more often, IGNORED. Consumers have taken the reigns of power away from the marketer.
Consumers have TIVO, iPods, DVD’s, blogs, social networks and [...]
Find and Woo The “Sneezers” In Your Niche
Do you want the idea for your product or service to spread like a virus?
Find those that are doing all the talking and WOW them.
This post is about finding those that can take your product or service viral — they are called the SNEEZERS.
What Is A Sneezer?
A sneezer is someone that is influential and commands [...]
Why Your Feet Hurt and Your Wallet Is Empty
Cold calling is hard.
And it is getting harder. Prospects are becoming increasingly pressed for time and more and more unwilling to give you an audience if they don’t know who you are, what you are selling, and why they should care.
Why Cold Calling Used To Work
Rewind the clock to 10+ years ago before the Internet [...]
50% Percent of The People You Meet Are Full of Crap And The Danger This Presents To Your Business
It has to be said.
I meet a lot of people at both physical networking events and online and approximately one out every two people I meet are full of crap.
They don’t do what they say they do, they don’t have the experience they say they have, they don’t know the things they say they do [...]
Get Out There! 3 Common Business Start Up Roadblocks
I talk about initiative, bravery and getting out of your comfort zone quite a bit on this blog.
Why? Because these are necessary components to becoming a Tiny and Mighty business.
I speak with many tiny business owners and I find that there is only one difference between those that are succesful and those that could be [...]
The Forest and the Trees: Your Tiny Business Must Continue To Plan
As a tiny business owner, I sometimes slip into the lull of the daily grind.
Business as usual.
Hey — i’m making enough money as things are –
Why change? Why plan?
Think About What Got You Here
How did you get here? Most likely it was through planning and initiative. You had an idea and you brainstormed it. You [...]
