All Entries in the "Online Video" Category
![[With Infographic] A Non-Profit Content Marketing Strategy](http://www.russhenneberry.com/wp-content/uploads/2010/06/pulitzer-arts-content-strategy-150x150.jpg)
[With Infographic] A Non-Profit Content Marketing Strategy
Have you seen my content marketing strategy infographic? If not, click on that link and have a look. Study that infographic and read the article below it carefully. It contains the secret to life. Not exactly. But it does illustrate an extremely powerful type of marketing called Content Marketing that allows you to market your [...]
Video, Text and SEO
HTML text is still king. Try this — take your mouse and click on this very text you are reading and highlight this sentence. If you can highlight it, Google can read it. Now, take a look at this video below. What do you suppose Google can read about that? Not a whole heck of [...]
![[Video] Merry Christmas and Some Awesome Xmas Video](http://www.russhenneberry.com/wp-content/uploads/2009/12/christmas-candles-150x112.png)
[Video] Merry Christmas and Some Awesome Xmas Video
Tom Croghan is the owner of Creative Candleholders, a place to buy candles and candle holders online. He also makes brilliant use of Content Marketing by creating video that corresponds with holidays where we use lots of candles. This is yet another example of Tom’s fantastic use of video. Merry Christmas To All and I [...]
Is Barack Obama Your President Without The Internet?
I ran across some very interesting statistics while reading a book called Socialnomics by Erik Qualman. This book is a fascinating look at the drastic changes that have occurred due to the advent of social media. The book is current, fresh and very relevant to tiny business owners. One of the chapters in the book [...]
Using Content Marketing To Establish Yourself As An Expert
Think about the formidable competitors in your industry. What makes them formidable? Most likely, it is because they are considered by many to be the foremost authority on whatever products or services they sell. Whether it be shoes, art work or accounting services — we buy from those we believe are EXPERTS in their field. [...]
Happy Thanksgiving And A Great Use Of Video
Now this is an absolutely fantastic use of video to market a business. Content Marketing at its finest! Enjoy the video and don’t forget to check out Creative Candle Holders, Holiday Gift Guide here — they provided this video.
Content Marketing: A Real World Example
This real world example of Content Marketing comes directly from my Tiny Business, Mighty Profits Report that is available on my website for free. Read through this example carefully and apply the lessons to your own business. How can you implement a Content Marketing strategy the way that Dave has? An IT professional in the [...]
Drip, Drip, Drip
The Grand Canyon was formed by the Colorado River over a period of 5+ million years (so they say.) Drip, Drip, Drip. The canyon, as with most things that are remarkable, has been built from repetitive work over a long period of time. Although your tiny business does not need to be operating for millions [...]
Rebel With a Keyboard
We are living in the most exciting time period for tiny business owners in history. Today, you and I have the power of the press. We have both the [free] tools and the [free] platform to create and publish informational and entertaining content to an audience. The Platform I suppose the overall platform that is [...]
Think Like A Publisher… Not a Promoter
The days of promotion are waning. We aren’t buying it any longer. The big brands are not happy about it, but the tiny business owner is rejoicing because the (free) tools are available for us to market to the masses by becoming a PUBLISHER. The differences between PROMOTION as marketing and PUBLISHING as marketing are [...]
