All Entries in the "Email Marketing" Category
What Has Two Thumbs And Wants Your Attention?
No one knows who you are and no one cares. This is the most dangerous state for your tiny business to be in — a state of obscurity. Marketers, like me, are constantly trying to figure out how to get the attention of their markets. Apathy on the part of your market is the #1 [...]
A Review of AWeber Email Marketing Service
AWeber is the industry standard when it comes to email auto responders. I recommend it highly but this review won’t be a complete love fest. I do have some issues with AWeber that I will be discussing but overall, I am a big fan. You can check out AWebers service by clicking here. What is [...]
![[Video] An Effective Use of Email Marketing](http://www.russhenneberry.com/wp-content/uploads/2009/12/effective-email-marketing-150x150.jpg)
[Video] An Effective Use of Email Marketing
Email Marketing is very easy to execute but very difficult to exectute well. The difficult part is building the list properly. An email marketing program will only be successful if you get permission from people to send them email. This quick video (60 seconds) gives an example of a use of email marketing for a [...]
Email Marketing: The Game Plan
Email marketing is powerful. No question about it. It has been said that the most powerful asset that a company can acquire is a list of email addresses. But this would be making things too simple. After all, if I wanted to I could call a list broker and get a list of 10,000 email [...]
Drip, Drip, Drip
The Grand Canyon was formed by the Colorado River over a period of 5+ million years (so they say.) Drip, Drip, Drip. The canyon, as with most things that are remarkable, has been built from repetitive work over a long period of time. Although your tiny business does not need to be operating for millions [...]
Why I Didn’t Ask Dave
I did a presentation to a group of mid-sized B2B business owners here in Saint Louis a week or so ago. I met a gentleman named Dave who owned a fairly large construction firm in Saint Louis. He was a good guy and was definitely interested in what I presented about. When I do presentations [...]
Rebel With a Keyboard
We are living in the most exciting time period for tiny business owners in history. Today, you and I have the power of the press. We have both the [free] tools and the [free] platform to create and publish informational and entertaining content to an audience. The Platform I suppose the overall platform that is [...]
Marketing To The Maybe’s: Tom Ruwitch at Market Volt
I attended a seminar on email marketing from Tom Ruwitch, owner of the email marketing platform Market Volt. The presentation was absolutely outstanding. If you are interested in marketing your business using email marketing, you should contact Tom for more information. I truly have not heard someone logically lay out the fundamental reason that email [...]
My First Impression Of Your Business Has To Be That I Want More Impressions
I decided to count. I have seen the Coca-Cola logo in four separate locations today. Once on TV, once in my father-in-law’s hand, once at 7-eleven, and once on a soda machine at the airport — and it is only 3 pm. Now that is branding. Coca-Cola is voted year after year as one of [...]
Why You Haven’t Heard A Peep From Me About The Importance Of Link Building
I rarely talk about the importance of links any more – but it is not because it has become less critical to have incoming links from other websites — links are still extremely valuable. If you aren’t aware — incoming links to your site from quality websites will give you better rankings in the search [...]
