All Entries in the "Business Blogging" Category

Four Major Blogging Income Streams

I write about how creating valuable content on a blog and then broadcasting that content using social media channels, RSS, email marketing, etc will make your tiny business successful.
I see the skepticism in your eyes.
Your thinking –  how can “little-old me” make money from writing on a blog or creating video content. It just [...]

20 Reasons To Market The New Fashioned Way

Thomas Smith wrote a guide called Successful Advertising in 1885.
In it, he wrote about the subject of MARKETING MESSAGE FREQUENCY:
The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there
The fourth time, they have a fleeting sense [...]

Using Content Marketing To Establish Yourself As An Expert

Think about the formidable competitors in your industry.  What makes them formidable?
Most likely, it is because they are considered by many to be the foremost authority on whatever products or services they sell.  Whether it be shoes, art work or accounting services — we buy from those we believe are EXPERTS in their field.
How, then, [...]

Content Marketing: A Real World Example

This real world example of Content Marketing comes directly from my Tiny Business, Mighty Profits Report that is available on my website for free.
Read through this example carefully and apply the lessons to your own business.  How can you implement a Content Marketing strategy the way that Dave has?
An IT professional in the St. [...]

8 Ways To Network Online

The Internet is the ultimate business networking tool.  Although I have maintained that there is nothing that can replace face to face networking, there is no debating the fact that strong relationships can be formed using the web.
Each day during lunch and usually a bit in the evenings, I spend time networking online.
Here are some [...]

Drip, Drip, Drip

The Grand Canyon was formed by the Colorado River over a period of 5+ million years (so they say.)
Drip, Drip, Drip.
The canyon, as with most things that are remarkable, has been built from repetitive work over a long period of time.
Although your tiny business does not need to be operating for millions of years to [...]

Finding Your Blogging Voice

Starting a business blog was the one decision that has had the most impact on my tiny business.  I owe almost every dollar that I have made to this website — it gives me a voice, it gives me a powerful marketing tool and it gives me authority.
But it didn’t start out that way.  When [...]

Rebel With a Keyboard

We are living in the most exciting time period for tiny business owners in history.  Today, you and I have the power of the press.
We have both the [free] tools and the [free]  platform to create and publish informational and entertaining content to an audience.
The Platform
I suppose the overall platform that is available to us [...]

Won’t You Be My Neighbor?

Who do you want as a neighbor?  Do you know?
If you know who you want to be associated with – that is half the battle.  Let the power of online and off-line networking techniques find those people and allow you to build a relationship with them.
Become neighbors.
Look to become neighbors with several different groups:

Customers
Prospects
Competitors (They [...]

Think Like A Publisher… Not a Promoter

The days of promotion are waning.  We aren’t buying it any longer.
The big brands are not happy about it, but the tiny business owner is rejoicing because the (free) tools are available for us to market to the masses by becoming a PUBLISHER.
The differences between PROMOTION as marketing and PUBLISHING as marketing are many — [...]