All Entries in the "Marketing Articles" Category
Super Cool Tool For Making Visuals
Wordle allows you to paste text into it’s simple user interface and it spits back a visual of that text. This is a visual representation of this blog post about creating a Content Marketing Plan. Check out the visual that it created:
Which Of These Would You Share With Your Network?
Firstly, it is critical that you watch at least part of the second video to see the woman explain why it is important to drive safely while she has a poodle sitting on top of her head. Secondly, sometimes it just takes a real life example to illustrate a point. I have said ad nauseum [...]
The 5 Tool Tiny Business Owner
Well…. the Cardinals are on a losing skid and this may be one of those seasons Saint Louis baseball fans would rather forget. We could blame Tony LaRussa, but in the end it is the players that have to show up and get it done. We just seem to be a bit short on talent [...]
Analytics Addiction: An Important Weekly Internet Marketing Process
People love marketing on the Internet because they say it is (and I quote)… “more measurable.” But —— in an act of irony only outdone by my 2 year old daughter wearing a “Daddy’s Darling” onesie while screaming and raking my face with her fingernails —— I usually find that business owners have no way [...]
What Are Your Trigger Phrases? An Exercise In Gaining Referrals
Do you know them when you hear them? Of course you do. They make your ears perk up like my 4 year old’s ears when I say the word “PANCAKES.” They are the phrases you hear that make you say —– “That person should hire me.” Mine are: “I have a great idea here but [...]
The trouble with having magic hands…
is that when those magic hands aren’t working, you aren’t making any money. Yesterday, I heard someone describe a local chiropractor as having “magic hands.” Which sounds like a good thing to have when you are a chiropractor. However, if all you have to offer is intimately tied to you —- it kind of paints [...]
The Wide Gulf Between Observation and Participation
When you are listening to the broadcast of a sporting event there are two commentators: Commentator #1: This guy is a well-spoken graduate of broadcast school that has a solid radio voice and can make the action on the field come to life with his words. He is the “play-by-play” guy. Commentator #2: This guy [...]
The Four Noble Truths of Content Marketing and Why I Would Never Make It As A Buddhist
When I was a younger man, I was fascinated by the principles of Buddhism. I think the whole idea of karma was the big draw for me. I liked to think that people would get what was coming to them —- good or bad — based on the way that they conducted their lives. That’s [...]
The Steve Miller Band Would Have Trouble Conducting Marketing Training Too
Here is the problem with marketing training in groups —- We’ve all been there. 9 out of 10 marketing training books, seminars, courses, videos, etc are either too philosophical or too tactical. If the marketing training gets too specific (tactical) — most people are going to say: “This doesn’t apply to me at all! I [...]
Because I got off my butt one day…
I went to a networking event. I met Fred Miller He invited me to another networking event He introduced me to Tom Ruwitch They invited me to a seminar that they were giving I volunteered to come and video tape it for their websites I attended the seminar with my video camera I met Adam [...]
