Author Archive for Russ Henneberry
Russ Henneberry writes and speaks about content marketing strategy and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars.
[Part 1] How and Why To Avoid Warm Leads Like The Plague
Cold calling is a joke. If you are a large multi-national with an outside sales force, cold calls may make sense. But for the tiny business, cold calling is not an option. If you are spending your time attempting to circumvent gatekeepers to reach decision makers that are not familiar with you or your brand. [...]
How To Find Free Images For A Blog
Have you ever wondered how to find free images for your blog? Flickr is an outstanding source of images that have the Creative Commons license. The Creative Commons license gives you the ability to use the image (for free) as long as you give attribution and don’t alter the image. Here is a link to [...]
How To Create Awareness For Your Business
Have you ever said the following? “If people just knew about my business, I would win them over. I have a better process. I have a better product. I have better everything! People just don’t know who I am.” Exactamundo! Good marketers know how to move their prospects from APATHY to AWARENESS. One Way To [...]
Rejected: Overcoming A Major Barrier To Creating Web Content
You bought it months ago. You know that writing articles, creating video and audio and public speaking will grow your business. You know that by creating content you will: Create awareness and interest in your business Establish you and your business as an expert Build permission assets Start owning more “cubby holes” in the brains [...]
How and Why To Create A “Well” of Blog Post Ideas
How do you keep coming up with all of these great blog post ideas? Creating a consistent stream of content on a blog becomes a breeze when you create lots of blog post ideas and save them as drafts. This is a simple shift in the way you handle your blogging workflow that will make [...]
Is Internet Marketing IT?
After a presentation I gave to a group of very bright entrepreneurs I got the following comment: I really wish I could start marketing my business on the Internet but I am not an IT guy. To this, I replied: This is not IT, this is marketing and sales. But, upon further reflection I realized [...]
Two Tweets: Which Would You Share? Interact With?
The social web is powerful but only if you play the game correctly. Create content that will be shared. Create content that will be interacted with. Case in point. Which of these two “tweets” will get shared? Which of these two tweets is worth interacting with? TWEET #1 TWEET #2 80% (or more) of your [...]
How To Get Your Very Own Cubby Hole In My Brain
I have a cubby hole in my brain that is labeled “PUBLIC SPEAKING COACH.” And it is occupied. I have a cubby hole in my brain that is labeled “TAX PLANNER.” Want in? Sorry… occupado. The first is occupied by Fred Miller, my public speaking coach. He is a well respected authority on the subject. [...]
Three Components of A Successful Offer
You need two things to make money: An audience of people that know, like and trust your business. A good offer. Most of this blog is devoted to getting the first, but the second is just as critical and is often overlooked and under discussed. Well, no more. Let’s talk about the science behind making [...]
How To Perfect Your “Cup of Coffee” Speech
Everyone talks about the “elevator speech” — you know the speech that you give that highlights the details of your business in 30 seconds or less. Perfecting your “elevator speech” is an important exercise to go through for your business. Insert cliche about first impressions here. Recently I have gone through a similar exercise for [...]
