Author Archive for Russ Henneberry
Russ Henneberry writes and speaks about content marketing strategy and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars.
Super Cool Tool For Making Visuals
Wordle allows you to paste text into it’s simple user interface and it spits back a visual of that text. This is a visual representation of this blog post about creating a Content Marketing Plan. Check out the visual that it created:
Which Of These Would You Share With Your Network?
Firstly, it is critical that you watch at least part of the second video to see the woman explain why it is important to drive safely while she has a poodle sitting on top of her head. Secondly, sometimes it just takes a real life example to illustrate a point. I have said ad nauseum [...]
(Attention SEO Newbies) What You Need To Know About SEO
So, you are wondering “What Do I Need to Know About SEO?” This is a series of links to other posts that I have written about SEO. It was surprising to me how much I had written about the subject. Start clicking on links and you will certainly learn something if you are a SEO [...]
The 5 Tool Tiny Business Owner
Well…. the Cardinals are on a losing skid and this may be one of those seasons Saint Louis baseball fans would rather forget. We could blame Tony LaRussa, but in the end it is the players that have to show up and get it done. We just seem to be a bit short on talent [...]
Pulp Fiction Style: Vincent Tells Jules About Corporate Life
Vincent: You know what the funniest thing about working for a corporation is? Jules: What? Vincent: It’s the little differences. A lotta the same S@#% we got with our Tiny Business, they got there, but there they’re a little different. Jules: Examples? Vincent: Well, at Big Bucket, Inc., they actually have a supply closet. And [...]
Analytics Addiction: An Important Weekly Internet Marketing Process
People love marketing on the Internet because they say it is (and I quote)… “more measurable.” But —— in an act of irony only outdone by my 2 year old daughter wearing a “Daddy’s Darling” onesie while screaming and raking my face with her fingernails —— I usually find that business owners have no way [...]
What Are Your Trigger Phrases? An Exercise In Gaining Referrals
Do you know them when you hear them? Of course you do. They make your ears perk up like my 4 year old’s ears when I say the word “PANCAKES.” They are the phrases you hear that make you say —– “That person should hire me.” Mine are: “I have a great idea here but [...]
The trouble with having magic hands…
is that when those magic hands aren’t working, you aren’t making any money. Yesterday, I heard someone describe a local chiropractor as having “magic hands.” Which sounds like a good thing to have when you are a chiropractor. However, if all you have to offer is intimately tied to you —- it kind of paints [...]
Braveheart Rallies The Troops For a Sales Call Against A Larger Competitor
William Wallace: Tiny Business Owners, I am William Wallace. Soldier: William Wallace is 7 feet tall. William: Yes, I’ve heard. He writes blog posts by the hundreds, and if he were here he’d win dozens of sales over our Big Business Competitors by cold calling and sweet talking prospects. I am William Wallace, and I [...]
The Wide Gulf Between Observation and Participation
When you are listening to the broadcast of a sporting event there are two commentators: Commentator #1: This guy is a well-spoken graduate of broadcast school that has a solid radio voice and can make the action on the field come to life with his words. He is the “play-by-play” guy. Commentator #2: This guy [...]
