Author Archive for Russ Henneberry

Finding Yourself On Your Knees [Ahem... get your mind out of the gutter]

The difference between wanting that sale and needing that sale can be devastating to almost every facet of your tiny business.
You have to have cash to operate.  Duh.
When we [tiny business owners] find ourselves with no cash — we will do some pretty stupid things:
We Take Projects We Can’t Handle
Sure, I can do that.  And [...]

Why Are You Are Such A Meanie!?

Ever hear any of this from a big companies customer service department —
usually from a nasally, crabby voice waiting for you after your miraculous negotiation of an automated phone system filled with land mines and booby traps threatening to send you to the wrong part of their twisted outsourced world or disconnect you altogether:

Sorry sir/madam [...]

The “Net” Cost

The goal of all marketing is the same — increase sales.
To do so, we must get our message in front of as many qualified people as possible — increase the size of our marketing net.
It is called Reach.
Reach is the number of different people we are able to get our message in front of at [...]

Tiny Action, Mighty Payoff: Google Keyword Tool

Have you ever researched what keyword phrases people use on Google when they are looking to

Buy
Compare
Read reviews about

your products and services?
If not, you need to click here and do some keyword research using the Google keyword tool.

Start by typing in a “seed list of words” you think people are using when they search Google

If you [...]

Are You Living With A Lie?

When working as an employee of a business — we live with L-I-E-S.
This is what I hated most about working for a large company.  Sitting in meeting after meeting BS’ing each other.  Avoiding real issues.  Making things up that justify the reasoning behind poor products, poor processes or poor customer service.
It’s kind of sick really.  [...]

Patience Young Grasshopper

It’s a flaw that is apparent in us all.
We don’t usually go looking for solutions to problems that we don’t yet have.  We fail to plan.  We fail to look ahead.
When the problem finally becomes apparent, we expect to solve it NOW.
Now, now, now!
In this case, the problem we are talking about is getting SALES [...]

Learning To Be A Connector

I didn’t see it.
It was there — plain as day but I didn’t notice it — too caught in in furthering my own goals.  Too worried about how I was going to grow my own revenues.
I missed a connection.
A chance to grow someone elses revenues.  A chance to further someone elses goals.  It was someone [...]

Tiny Action, Mighty Payoff: YouTube Search

You haven’t heard?  YouTube is the second most searched property in the United States.
People are looking for information on YouTube — could you be the provider of that information and possibly win some business?
What is being created around your industry and uploaded to YouTube?  Take some time to navigate over and search YouTube for your [...]

The Sniff Test

I know, I know…
the stuff that I write and speak about doesn’t pass the “Sniff Test” that we instinctively apply to all things business –
Take a whiff of the following —
1) create great content and give it away for free
2)  spend more time helping other people’s businesses than you do your own
3)  create win-wins with [...]

Four Major Blogging Income Streams

I write about how creating valuable content on a blog and then broadcasting that content using social media channels, RSS, email marketing, etc will make your tiny business successful.
I see the skepticism in your eyes.
Your thinking –  how can “little-old me” make money from writing on a blog or creating video content. It just [...]