Archive for February, 2010
The Sniff Test
I know, I know… the stuff that I write and speak about doesn’t pass the “Sniff Test” that we instinctively apply to all things business – Take a whiff of the following — 1) create great content and give it away for free 2) spend more time helping other people’s businesses than you do your [...]
Four Major Blogging Income Streams
I write about how creating valuable content on a blog and then broadcasting that content using social media channels, RSS, email marketing, etc will make your tiny business successful. I see the skepticism in your eyes. Your thinking – how can “little-old me” make money from writing on a blog or creating video content. It [...]
A Hammer Is A Tool…
that can be used the right way or the wrong way. It can be used for creation or destruction. Just like the Internet marketing tools available to us. A hammer can be used to:
How Niche Is Too Niche?
One of the most haphazardly shouted words on the Internet is —- N-I-C-H-E. The first annoying feature of this word is the many pronunciations: Neesh Nish Nich I even heard someone once say ‘Neeshay’ — pretty sure this is not an acceptable pronunciation — but who am I to judge? When Have We Niched Ourselves [...]
Tiny Action, Mighty Payoff: XML Sitemap
An XML Sitemap is a “road map” of your website built specifically for search engines like Google. You can find out if you have one by typing in: http://www.yourdomain.com/sitemap.xml Just replace ‘yourdomain’ with the name of your domain. It is certainly worth your time to build an XML Sitemap, especially if you have a fairly [...]
Choose Your Own Adventure
I remarked to a colleague the other day — “I am standing at the edge of my own book — writing the next chapter.” The authority, respect, power — whatever you want to call it — that I continue to gain from the type of marketing I am doing is staggering. Doors continue to open [...]
Why HootSuite Rules
Social media sites like Twitter, Facebook and LinkedIn are powerful business tools. But you have to be careful or you will find yourself tweeting, linking in and facebooking all day long and never producing any revenue. Social media sites are like networking events — you don’t want to spend all day, every day networking. At [...]
Site Clinic: WoofWoof.mobi – Presented February 11th, 2010
WoofWoof.mobi is a business website run by Connie Wolf, who is a dog sitter in Saint Louis, Missouri. At the last Tiny Business, Mighty Profits meet up, we analyzed this website as a group and went through all of the questions printed below the video. Below is a ~15 minute video that breaks down the [...]
Best Business Books For Tiny Business Owners
At the last Tiny Business Mighty Profits Meet Up I asked everyone a question — What is the best business book you have read and why… Here are the answers we received — The Purple Cow by Seth Godin because it completely changed the way that I look at the entire marketing process. ~Russ Henneberry [...]
Tiny Action, Mighty Payoff: Using Copyscape
Are people swiping the content off of your website and passing it off as their own? This can be a real problem because Google doesn’t like to have more than one copy of any web page in its index. Google will choose one of the copies of this content — and filter the rest. You [...]
