Archive for January, 2010
Laugh and Buy?
I have been talking a lot about a trade. A trade that is made every day of our lives. Marketers trade us VALUE for our ATTENTION. Is Humor Valuable Enough? The most common value that Interruption Marketers (those that run ad campaigns through television, radio or print) bring to the table is HUMOR or ENTERTAINMENT [...]
How Many Lines Do You Have In The Water?
I like to fish. More than anything, I like the kind of fishing that is fairly relaxed. I like to rig up three fishing poles, get them out in the water and then keep an eye on them. I used to do this type of fishing with one fishing pole and I would catch roughly [...]
Frequency Is Still The Goal
I am on record saying the following: “Interruption Marketing, marketing with radio, television or print advertising is DEAD to the tiny business owner. It is no longer possible to build a tiny business using these methods.” I stand by that statement. But that doesn’t mean that all of the rules of marketing are just thrown [...]
Tiny Action, Mighty Payoff: Google Alerts
Are you wondering what is being said about you online? Google Alerts will email you and let you know. Navigate over to Google Alerts and set up alerts for:
![[Video] Wanna Trade?](http://www.russhenneberry.com/wp-content/uploads/2010/01/listening-150x150.png)
[Video] Wanna Trade?
One of the most powerful books I have ever read is called Permission Marketing by Seth Godin. It is an oldie (by Internet Marketing standards) but a goodie. Seth talks about Interruption Marketers vs Permission Marketers in this classic marketing book. In this short (2 mins) video piece I discuss how Permission Marketers can get [...]
Build a Resource, Not a Brochure
You don’t need a dozen years of Internet Marketing experience to know what works on the Internet. But you definitely need to understand this concept: You Must Build Something Valuable It is no longer a viable online marketing strategy to build a brochure on the Internet that highlights your location, the benefit of doing business [...]
Let’s Have A Conversation! As Long As It Is About Me
Don’t let this be your mantra online! There is no money in it. Remember that the rules of human behavior have not changed just because we are now on the Internet. The rules (if anything) have become magnified by the enormous amount of communication on the Internet every day. Consider Dale Carnegie’s classic business bible [...]
Tiny Action, Mighty Payoff: Twitter Advanced Search
The power of Twitter is TRANSPARENCY. You can read what anyone is posting about any topic. You can use Twitter Advanced Search to search and read “tweets” about any topic and limit that search to a geographic location. Spend a few minutes searching Twitter for the keywords that are important to your industry. It is [...]
Your Marketing Hub: A Business Blog – Presented January 14th 2009
We had a fantastic group of people at the January Tiny Business, Mighty Profits meet up group. We discussed how to market a tiny business using a business blog as a hub from which to broadcast valuable content to your target market in exchange for their permission to continue the conversation. Sound complicated? It really [...]
Kissing SEO Good-Bye As A Stand-Alone Marketing Strategy
I hate to break the news but SEO (search engine optimization) isn’t enough to succeed online anymore. Whether your selling frisbees, lip stick or debt consolidation services you will need to do more than just optimize your web pages for some keywords and get a few good inbound links. How much more? I’m glad you [...]
