There is no shortage of information available online which will allow you to gain knowledge about marketing your tiny business on the Internet.

But don’t mistake this knowledge for skill.

Skill is acquired through practice and execution. Testing and tweaking. Measurement and evaluation. Success and even more important — failure.

It’s the difference between being “book smart” and “street smart.” It’s the difference between a college education and an education from the the “school of hard knocks.”

What Does This Mean For Your Tiny Business?

It means that eventually you have to stop reading and planning and EXECUTE.  Don’t get me wrong — planning and educating yourself is extremely important — but it is all for nothing if you don’t take action.

After all, it is not the knowledge of these new methods of marketing that will increase sales for your business — it is the execution.

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