Archive for December, 2009
Are You About The Climb?
What will motivate you to keep going? Can you recognize and find inspiration and hope in small wins? Incremental gains? I hope so. Perhaps you are at the beginning of your climb and you are staring at the sheer cliff wall. And you are frightened. Or excited and anxious. Take the first step. Begin your [...]
Trust Not Traffic: What Are Your Internet Marketing Goals?
Get your priorities straight! What are your true Internet Marketing goals? Is it better rankings in Google? No. Is it more traffic on your website? Nope. Is it more sales? Absolutely. No doubt you have heard of Pay Per Click Marketing (PPC) and Search Engine Optimization (SEO.) Both of these tactics will increase your rankings [...]
Are You Selling Steak or Sizzle?
Yesterday: Decent Product or Service + Huge Ad Budget = Success Today: Superior Product or Service + Outstanding Customer Service + Intelligent Web Marketing = Success The Web Is Too Transparent To Sell Only Sizzle In the old scenario you could hammer the “sizzle” into my head using thousands of brand images. Repeatedly drumming me [...]
The Disconnect Between Sales And Execution
Advantage: Tiny Business Owner I have experience working with a large service based organization that had 100′s of sales representatives beating the street. These sales reps would secure deals, get a contract signed and then pass it on to us for implementation. We were the ones executing on the terms placed in these contracts. Big [...]
![[Video] Merry Christmas and Some Awesome Xmas Video](http://www.russhenneberry.com/wp-content/uploads/2009/12/christmas-candles-150x112.png)
[Video] Merry Christmas and Some Awesome Xmas Video
Tom Croghan is the owner of Creative Candleholders, a place to buy candles and candle holders online. He also makes brilliant use of Content Marketing by creating video that corresponds with holidays where we use lots of candles. This is yet another example of Tom’s fantastic use of video. Merry Christmas To All and I [...]
Is Barack Obama Your President Without The Internet?
I ran across some very interesting statistics while reading a book called Socialnomics by Erik Qualman. This book is a fascinating look at the drastic changes that have occurred due to the advent of social media. The book is current, fresh and very relevant to tiny business owners. One of the chapters in the book [...]
A Review of AWeber Email Marketing Service
AWeber is the industry standard when it comes to email auto responders. I recommend it highly but this review won’t be a complete love fest. I do have some issues with AWeber that I will be discussing but overall, I am a big fan. You can check out AWebers service by clicking here. What is [...]
What is the Tiny Business, Mighty Profits Meet Up About? – Presented Dec 10th, 2009
The Tiny Business, Mighty Profits Meet Up is off and running. We had our first meeting on December 10th and there were some fantastic tiny business owners in attendance. If you are wondering about the content of this meet up — watch this short video. The next meeting is January 14, 2010 at La Quinta [...]
My Big Twitter Blunder
Build my ego. That was (apparently) the first goal I set out to achieve when I began using Twitter. I suppose I wanted to feel important, powerful —- popular. I went for numbers. And I got them. When I began using Twitter, I used some tactics that allowed me to build a lot of followers [...]
Raising Your Internet Marketing IQ
There is no shortage of information available online which will allow you to gain knowledge about marketing your tiny business on the Internet. But don’t mistake this knowledge for skill. Skill is acquired through practice and execution. Testing and tweaking. Measurement and evaluation. Success and even more important — failure. It’s the difference between being [...]
