Archive for November, 2009
Content Marketing Strategy Building
This is a condensed version of my free report that accompanies my Tiny Business, Mighty Profits newsletter. The Tiny Business, Mighty Profits Report goes into greater detail but this is a great primer for anyone that is interested in learning to market a tiny business in the Marketing 2.0 era. The concept of Content Marketing [...]
Email Marketing: The Game Plan
Email marketing is powerful. No question about it. It has been said that the most powerful asset that a company can acquire is a list of email addresses. But this would be making things too simple. After all, if I wanted to I could call a list broker and get a list of 10,000 email [...]
Breaking Up Is Hard To Do?
As we propel headlong into the Marketing 2.0 era, traditional marketing (television, radio commercials, print ads, etc) is becoming more and more difficult to execute. The big brands know it and I hope that you and your tiny business know it as well. The big brands are starting to make more and more of a [...]
Happy Thanksgiving And A Great Use Of Video
Now this is an absolutely fantastic use of video to market a business. Content Marketing at its finest! Enjoy the video and don’t forget to check out Creative Candle Holders, Holiday Gift Guide here — they provided this video.
Educate And You Won’t Have To Sell
If I had to sum up the most significant benefit you will get from using a Content Marketing strategy it is this: “Educate Your Target Market and You Won’t Have To Sell Them“ Truer words have never been spoken. Here is how it works. Step 1: You choose a target market. Step 2: You listen [...]
Content Marketing: A Real World Example
This real world example of Content Marketing comes directly from my Tiny Business, Mighty Profits Report that is available on my website for free. Read through this example carefully and apply the lessons to your own business. How can you implement a Content Marketing strategy the way that Dave has? An IT professional in the [...]
Marketing With Rabbit Ears
The fundamental difference between marketing today and marketing 10 years ago is that your audience CONTROLS the conversation. This means that with today’s technologies, they can turn you ON or turn you OFF. As a result, smart marketers are looking for ways to cause their target market to SEEK their marketing message. This is done [...]
8 Ways To Network Online
The Internet is the ultimate business networking tool. Although I have maintained that there is nothing that can replace face to face networking, there is no debating the fact that strong relationships can be formed using the web. Each day during lunch and usually a bit in the evenings, I spend time networking online. Here [...]
Drip, Drip, Drip
The Grand Canyon was formed by the Colorado River over a period of 5+ million years (so they say.) Drip, Drip, Drip. The canyon, as with most things that are remarkable, has been built from repetitive work over a long period of time. Although your tiny business does not need to be operating for millions [...]
Finding Your Blogging Voice
Starting a business blog was the one decision that has had the most impact on my tiny business. I owe almost every dollar that I have made to this website — it gives me a voice, it gives me a powerful marketing tool and it gives me authority. But it didn’t start out that way. [...]
