Archive for October, 2009
[Short Video] The Power of Permission
I gave a one hour presentation to the Business Owners International group here in Saint Louis last week. The video below is a short (2 minute) piece that contains a message that is critical to understand. The Power Of Permission For so many years we (the consumer) have lost control of the messages that we [...]
Skate With Your Head Up
There is a saying in hockey — “Skate With Your Head Up.” I learned this the hard way, I was laid out while skating at full speed and staring straight down at the puck. Never saw it coming. Painful. This is the last time I ever played full contact ice hockey. The truth is that [...]
[Video] David Meerman Scott on The New Rules of B2B Marketing and PR
You may not be a B2B business and you may have never heard of David Meerman Scott. That’s OK. If you are running a tiny B2B firm or a tiny B2C firm, it makes no difference. The rules are the same and David Meerman Scott is spot on with his information and his delivery. This [...]
Conserve Money By Spending Hustle
My Statement: You have limited money. Your Answer: No S#*% Sherlock! My Retort: Ok, so be careful with those things that are limited and precious to your tiny business. Your Answer (Appalled): But I am careful with my businesses money! My Rebuttal (On My High Horse): I spend a lot of time with tiny business [...]
Think Like A Publisher… Not a Promoter
The days of promotion are waning. We aren’t buying it any longer. The big brands are not happy about it, but the tiny business owner is rejoicing because the (free) tools are available for us to market to the masses by becoming a PUBLISHER. The differences between PROMOTION as marketing and PUBLISHING as marketing are [...]
5 Proven SEO Techniques That Guarantee More Google Traffic
I find myself talking less and less about SEO and more and more about creating great content that your visitors will return again and again to consume. But the truth is that good “white-hat” SEO techniques are extremely important to driving traffic to your website. “White hat” Search Engine Optimization is the act of making [...]
Build Your Network By Making “Deposits”
One of my earliest memories as a child is riding the bus to Kindergarten. I remember standing at the bus stop. I remember some of the kids that rode that bus with me. I remember some of the kids that were in my elementary school classes. I remember some of these kids because (30 years [...]
3 Websites Where I Buy Quality WordPress Themes
At the center of my tiny business marketing strategy is the content “hub” that resides on a business blog. I recommend using a WordPress blog over all other blogging platforms because WordPress is: Easy to use Search engine friendly Well Supported Stable (Is secure and doesn’t crash all the time) And Free! Designing a WordPress [...]
Are Your Marketing Messages Ignored, Tolerated or Desired?
Today, the customer chooses what they will give attention to. In this environment, the most effective marketing messages are those that are DESIRED. Anything that is not DESIRED — will be merely tolerated and, more often, IGNORED. Consumers have taken the reigns of power away from the marketer. Consumers have TIVO, iPods, DVD’s, blogs, social [...]
Off Topic (But You’ll Thank Me If You Live In St. Louis And Love BBQ)
I met Pat at WhatSmokin’? BBQ today as I was driving down to meet my family at Mastodon State Park. Let me tell you that I love BBQ — maybe not as much as Pat does — but I am a connoisseur and I love to slow smoke a pork shoulder or beef brisket on [...]
