Archive for September, 2009
My First Impression Of Your Business Has To Be That I Want More Impressions
I decided to count. I have seen the Coca-Cola logo in four separate locations today. Once on TV, once in my father-in-law’s hand, once at 7-eleven, and once on a soda machine at the airport — and it is only 3 pm. Now that is branding. Coca-Cola is voted year after year as one of [...]
What Does the BingHoo Merger Mean For Your Tiny Business?
As we hurdle headlong into the year 2010 there are big things happening in Search Marketing. If you are not aware there has been an important merger between the #2 and #3 search engines — Microsoft’s new Bing search engine will soon be “powering” Yahoo’s search results. This leaves two major search engines for you [...]
How To Use Twitter as a List Building Tool
The most brilliant (and unique) feature of Twitter — is transparency. You can see who is following who — what they are saying — and when. Are you looking for people that travel a lot? Or maybe your looking for people interested in women’s fashion? How about people interested in sports? Each one of these [...]
Get Out There! 3 Common Business Start Up Roadblocks
I talk about initiative, bravery and getting out of your comfort zone quite a bit on this blog. Why? Because these are necessary components to becoming a Tiny and Mighty business. I speak with many tiny business owners and I find that there is only one difference between those that are succesful and those that [...]
The Forest and the Trees: Your Tiny Business Must Continue To Plan
As a tiny business owner, I sometimes slip into the lull of the daily grind. Business as usual. Hey — i’m making enough money as things are – Why change? Why plan? Think About What Got You Here How did you get here? Most likely it was through planning and initiative. You had an idea [...]
4 Ways To Get A Prospects Attention Using The Internet
When you are actively marketing yourself on the Internet using the methods I lay out in the Tiny Business, Mighty Profits eBook you will find that you can get the attention of others quite easily using the “hub and spokes” you have in place. For those not in the know – the hub and spokes [...]
Why You Haven’t Heard A Peep From Me About The Importance Of Link Building
I rarely talk about the importance of links any more – but it is not because it has become less critical to have incoming links from other websites — links are still extremely valuable. If you aren’t aware — incoming links to your site from quality websites will give you better rankings in the search [...]
[Video] Traffic Generating Tips Straight From The Horse’s Mouth
I won’t waste your time with a long introduction to this video. This is Matt Cutts, head of the Google Spam Team and really the “face” of Google. Matt is talking about what to do to drive more traffic to your website… and of course he is a big fan of WordPress. My favorite line [...]
Exponentially Increase Your Marketing Reach: Give Them a Choice
Let’s talk about something that will grow the influence of your business and exponentially increase the power of your marketing message. Choice. [Sarcasm] Let’s assume that your customers and prospect are using the Internet and you have decided that it would be wise to begin marketing to these people using the web. The trouble is [...]
Being a Solo Entrepreneur Doesn’t Mean You Have To Work Alone
I own a tiny business - and I am DANG proud of it. I don’t have any employees to worry about and no partners to appease. However, this can sometimes be a problem. Working alone has its privileges, but it is also frought with danger — not to mention loneliness. When business picks up for [...]
