Archive for August, 2009
Do You Seek And Embrace Marketing Messages? You Should.
It is instinctual for us to “TIVO” through commercials, turn the radio down while the ads are running and just generally run in the other direction when we see or hear marketing messages. But when you are a micro business owner looking to make might profits on a tiny budget — you must SEEK out [...]
What Should I Blog About?
I preach about the power of blogging — the power of adding valuable content to your website on a regular basis. The #1 question I hear from my clients is “What should I write about?” That’s easy… listen to your market — what kind of questions do you hear them asking? Listen at Physical Meetings [...]
A Personal Computer, a Little Creativity and a Few Well-Placed Dollars.
This blog is about helping tiny businesses make mighty profits using a personal computer, a little imagination and a few well-placed dollars. I teach a method of marketing that involves the creation of great content aimed at positioning you and your company as a valuable resource to your target market. That is the “elevator speech” [...]
Use These 7 Technologies Because Your Prospects Are
Because repetition is the mother of learning — I feel compelled to repeat this very important maxim: THE BEST WAY TO LEARN HOW TO MARKET YOUR MICRO BUSINESS ON THE WEB IS TO USE THE TECHNOLOGIES YOUR PROSPECTS & CUSTOMERS ARE USING. It is insane to think that you will be able to start marketing [...]
How and Why To Dominate The Search Engine Results For Your Own Name
As a micro business owner – you are the face of your organization. This means that your reputation drives the reputation of the entire business. When prospects are considering doing business with you they will likely do what has become known as — “Google You.” This means they will type your name into Google and [...]
Your Customers and Prospects Need Information, Become the Provider
Do you know what the sales funnel is? The three red arrows are pointing at an ENORMOUS AREA OF LOST OPPORTUNITY for micro business owners. Most business owners are not concerned with a prospect until they reach Stage 4 — which is when they actually make a purchase. What Are Buyers Doing in Stages 1, [...]
You Can’t Buy My Attention Online
Big brands like Coca Cola, Nabisco and General Motors are frustrated by the title of this post — but micro business owners are rejoicing. Why? Because the Internet has leveled the playing field for tiny business owners like us — we can be as effective as a big brand on the Internet because it isn’t [...]
Why Math Doesn’t Matter and Communication Is King
I did a speaking engagement with a group of authors today. It was refreshing to be among a group of people that possess what I believe to be the most critical ability for a micro business owner – THE ABILITY TO COMMUNICATE. Communication Is Subjective, Math Is Not 2 + 2 = 4 9 x [...]
How and Why To Run a Blog In The Marketing 2.0 Era
I recently gave a presentation on the benefits of business blogging. I have included it here both in outline form and in the original slide show form. How and Why To Run a Blog In The Marketing 2.0 Era What Is Marketing 2.0? First, we must define Marketing 1.0… –Marketing 1.0 is characterized by: Promotion [...]
