Example of a Brilliant Use of Viral Video for Business

About the Author: Russ Henneberry writes and speaks about content marketing strategy and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars.

Brilliant Use of Viral Video For Business

Russ Henneberry | Jul 02, 2009 | Comments 0

Great video takes the mundane and makes it something worth talking about.

This is a great example from Air New Zealand. They have taken the safety instructions that we have all heard ignored dozens of times and made it interesting.

The overwhelming number of videos viewed this week on YouTube were associated with Michael Jackson but this one is a brilliant use of video that should have a nice ROI for the Kiwi airline.

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