Archive for July, 2009

Three Costly Mistakes Made At Networking Events

I attend a lot of networking events and I have been spending a lot of time refining my approach.
Firstly, I have found that networking events are a very powerful way to market your business, but you must have a plan.
Here are three major mistakes I see made at networking events and how to avoid them.
Mistake [...]

Are You Spamming Me?

I have found this to be a super-sensitive topic to discuss with micro business owners — but it must be said.
There are few marketing tactics that are more abused than email marketing.
Email is a very powerful way to broadcast your marketing message to your target market but only if it is done correctly.
Proper use of [...]

[Video] How To Install and Design A Blog in 23 Minutes Flat – Part 1 – Hosting

Follow this four part video series (23 minutes total) to set up your very own blog.
You won’t believe how easy it is to start a blog with Wordpress.
Let’s get started with Step 1 — getting a hosting package and domain.  If you are wondering why you need a host and a domain… read the FAQ’s [...]

[Video] How To Install and Design A Blog in 23 Minutes Flat – Part 2 – Installing Wordpress

***IMPORTANT*** Please read the FAQ’s for this video (located below the video) as you may be confused that you are not seeing the Hostgator page from the video — contact me through the comments section of this blog post or through this form if you are having difficulties with this section of the process.

Previous Video [...]

[Video] How To Install and Design A Blog in 23 Minutes Flat – Part 3 – Design

Previous Video |   Next Video
Index of All Videos – Click to Play
Video 1 – Hosting
Video 2 – Installing Wordpress
Video 3 – Design
Video 4 – Pages and Posts
FAQ’s For Video 3 – Design
How do I __________ (fill in the blank) with my design? This set of training videos is intended to get you started [...]

[Video] How To Install and Design A Blog in 23 Minutes Flat – Part 4 – Pages and Posts

Previous Video
Index of All Videos – Click to Play
Video 1 – Hosting
Video 2 – Installing Wordpress
Video 3 – Design
Video 4 – Pages and Posts
FAQ’s for Video 4 – Pages and Posts
What is the difference between a page and a post? Posts are the essence of your blog, they are individual articles that are published to [...]

You May Call Your Business “Small” But Chances Are…

We have a problem.
And it leads to confusion for many business owners.
The problem is that most businesses that call themselves… SMALL BUSINESSES… are actually MICRO BUSINESSES.
The Small Business Administration is forced to have a clear definition of what a small business is because they need to know what organizations qualify for their programs.
Below are some [...]

Speed Kills – A Lesson For Tiny Businesses From the NFL

The National Football League is known for its fast and furious action.  John Madden, NFL broadcaster, has been saying for what seems like decades –
“Speed Kills”
He is referring to the advantage that speedy teams gain over slower teams in a football game — and as a long time football fan, I can attest to the [...]

Micro Business Marketing Lessons From The Swiss Army

In my eBook, Tiny Business, Might Profits I lay out a strategy for marketing a tiny business with just a personal computer, a little imagination and a few well placed dollars.
It costs almost no money to market your micro business using the strategy in this book.
The eBook lays out the proven methods behind a powerful [...]

[Video] Spy On… um I mean… Listen To Your Target Market

Don’t do the following!

Don’t spend time and money building something that no one wants.
Don’t spend time writing content that no one wants to read.
Don’t shoot video that no one wants to watch.
Don’t try to sell services that no one needs.

LISTEN TO YOUR TARGET MARKET!
Here is the danger… unfortunately very few people will tell you [...]