About the Author: Russ Henneberry writes and speaks about content marketing strategy and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars.
[Video] How To Set Up Your RSS Reader
Russ Henneberry | Jun 24, 2009 | Comments 6
The best way to market yourself online is to begin using the technology that your target market is using.
Use the technology yourself and you will begin to understand how to better leverage that technology to reach your market.
RSS stands for Really Simple Syndication and it is truly a revolutionary technology on the Internet. Every major website uses RSS to syndicate its content to anyone that wishes to receive it.
Your company should be using RSS technology to ensure that your message is being broadcast via RSS.
This 7 minute video will show you step-by-step how to set up your RSS reader and begin using the technology that your market is using to consume content and marketing messages.
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Filed Under: Business Blogging • Marketing Articles





Russ does a fantastic job of taking complex subjects and making them very clear and simple to those of us who don’t have his skills and knowledge.
Like all his stuff, this was another great educational experience!
Thanks!
Hey Thanks Fred. I am always open to suggestions for topics to shoot more screencast video — I am looking for stuff that will help you! Send me your suggestions.
I finally mustered up the courage to go through Russ’s rss tutorial, and I can’t believe how simple he makes it to learn how to install and understand what rss is and how it integrates all of my accounts in one neat place. Up until today-7/10/09, I had no idea what that little orange button was on pages I visited. Nor did I care what that little orange button was. I was content with the limitations of what I knew, which was nothing. Russ’s seven minute tutorial was ridiculously simple. I finished it in no time.
What I can’t understand is how he can provide this–and other–tutorials for free. This is something I’d expect to pay hundreds of dollars for. Great.
You are such a great help. Def tweeting this one! Deb Dibiasie Boston
Netvibes looks interesting. I’ve simply been using Google, but I may consider switching.
@Steve Smart — I’ve never been a big fan of Google Reader — but I also haven’t used it consistently for a long period of time. Besides — I use so many of Google’s services — I think it is bad for my health.