About the Author: Russ Henneberry writes and speaks about content marketing strategy and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars.
[Video] Using Twitter To Grow Referrals For Your Business
Russ Henneberry | May 04, 2009 | Comments 2
Why is Twitter all the rage?
The simple answer — PEOPLE ARE USING IT. Where there are large numbers of eyeballs, there will be large numbers of advertisers.
So, how does using Twitter grow your business? You can use Twitter to meet consumers and business people in your industry. You can broadcast your message to them and take in theirs.
This 10 minute video will take you step by step through the power of Twitter in creating referral business for your company.
Video – How Twitter Will Grow Referrals For Your Business
Top 5 Ways to Get Referrals On Twitter From The Video
1. Contribute – Don’t come on too salesy
2. Grow your following by using Twitter 3+ times per day.
3. Post Good Content — Stay away from the mindless chatter. “I’m eating some Cheerios right now.”
4. Read others tweets and comment back on them.
5. Use search.twitter.com to find and “follow” those that are talking about your industry.
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Filed Under: Marketing Articles • Social Media





Hi Russ,
I believe you have made two friends with your very enlightening presentation,
in reference to Twitter and to Dell company. I do have laptop Dell, so I am half way there. I never knew that Twitter is this powerful. I mistakenly believed being the “old dog” who must learn new tricks; only kids are twittering, mindlessly. I am definitely going to give it a try. In fact, I will contact you to help me to get started. Now, I am going to play your video once more, and maybe I won’t even have to call you.
Hi Dale – I think you are right. If you manage Twitter properly you can create great relationships with people. It really is a powerful tool.