Do Your Prospects “Get It?”

About the Author: Russ Henneberry writes and speaks about content marketing strategy and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars.

Do Your Prospects “Get It?”

Russ Henneberry | Apr 22, 2009 | Comments 0

I had a very interesting conversation with Fred Miller of “I Get It!” Videos yesterday. He made a brilliant point about the communication and sales process.

We want the recipient, as quickly as possible to

‘Get It!’

There is no shortage of prospects for your business and those prospects have no shortage of marketing and sales messages bombarding them on a daily basis. The best thing you can do as a business owner and salesperson is find out as quickly as possible if your product or service is a good fit for each prospect.

So the question remains… How do I get my message across as quickly and easily as possible so that I can determine if this prospect and I should continue to discuss doing business together?

Fred Miller’s “I Get It” Video solution takes your product or service (and the benefit it provides) and boils it down to a 2 minute video presentation that will quickly get your prospects to a point of understanding what you offer. They may not want to do business with you but at the very least they will “Get It!”

Watch this 2 minute “I Get It!” Video to see if you should pursue a conversation with Fred Miller.