Archive for April, 2009
New Media Has Amplified Referrals
I read an interesting post at Microgeist that discussed the differences between traditional and social marketing. This article discussed (among other things) one very important new relationship or communication channel that has grown since the popularity of social media has increased. Traditional marketing (print, television and radio) is very one sided — Your company communicating [...]
Jet Blue is Doing it Right with Video
The worlds most powerful, up-and-coming brands are using video to engage with their target market. Think of Jet Blue — what kind of images does it conjure in your mind? Whatever those images are — that is their brand. For me, when I visualize the Jet Blue brand, I think of a low-cost yet classy, [...]
Move Over AAA — Online Video is Here to Stay
Remember when your 8th grade science teacher would say — “OK… today we are going to watch a video about photosynthesis.” —and every face in the classroom would light up with excitement? Some were excited because they would be able to slink down in their chair while the lights were off for a quick cat [...]
Blogging is So Easy – A Turtle Can Do It!
Turtles may move slowly but Charlie the Turtle at Petropolis.com can type 75 words per minute on his blog. I am a firm believer that virtually every industry or business could benefit from blogging. As the Internet matures, we are beginning to see a separation between those websites that are stuck in the ways of [...]
![[Video] The “Why To” and “How To” of Business Blogging](http://www.russhenneberry.com/wp-content/uploads/2009/04/test-150x150.png)
[Video] The “Why To” and “How To” of Business Blogging
From an increase in search engine traffic to the power of RSS technology, your company should be seizing the opportunities that blogging presents. A business blog is a personal “news outlet” from which your company can engage with your target market. Typically, business blogs are used to discuss industry news, new product offerings, and new [...]
Will You Tube’s Pay-Per-Download Model Work?
With projected losses totaling in the $500 million range, Google has decided that it must be more aggressive in monetizing its tremendously popular You Tube property. Starting this month, You Tube has begun offering its Pay Per View model to selected partners. Most pay-per-download videos come with a $1 price tag. Although You Tube will [...]
Do Your Prospects “Get It?”
I had a very interesting conversation with Fred Miller of “I Get It!” Videos yesterday. He made a brilliant point about the communication and sales process. We want the recipient, as quickly as possible to ‘Get It!’ There is no shortage of prospects for your business and those prospects have no shortage of marketing and [...]
You Tube For Small Business
What is the future of video on the Internet? Let’s just say it is bright. Some reports say that You Tube is now the 2nd largest search engine on the Internet and others say it is the third largest. Regardless, the online video market continues to grow and You Tube is dominating it with 43% [...]
The Secret to Success in Google
How did Google become a multi-billion dollar company with the trust of virtually every Internet surfer? That’s easy — they did one thing very, very well. PROVIDE RELEVANT AND TRUSTWORTHY SEARCH RESULTS The Google home page is known for its simple design. A search box in a field of white and a few sparsely scattered [...]
Marketing is Different Now
I listened to an interesting webinar from Brent Leary. You can find his Social CRM blog at www.brentleary.com. He made a very interesting comment during the webinar — “Marketing is different now.” It was a very simple statement and it was certainly backed up by the rest of his presentation. Technology has allowed us to [...]
